Hi friends, This biweek I began experimenting with Facebook ads for the newsletter. Yes, I know. Great week to start back up again on Facebook. I think this newsletter now has a running pattern of coinciding with the collapse of others. Whoops. Jokes aside, doing paid ads has been an interesting experience. The first few ads I put out definitely reek of “beta” (as in beta version, not beta male). I had originally planned on tying ads to discount codes for the premium sub, but then I realized this got all confusing because of Substack’s choice of landing page. Anyway, I’ll probably write up a full report on my experience